We want to educate Sexual and Reproductive Health (SRH) in Rwanda and beyond.

Urukundo Initiative is social enterprise founded in 2019 by a group of 4 young, talented and passionate youth with a background in Medical studies, which give the team an advantage of a high level of evidence based knowledge on adolescent sexual reproductive health and adolescents’ behaviors in general. The love which adolescents misinterpret thus engage in risky sexual practices, the love that parents have for their children and the love we have for young adolescents and their families gave us an inspiration name ‘’URUKUNDO’’ which means love in Kinyarwanda. We provide an evidence based sexual and reproductive information in friendly, trustful, and inclusive way using Urukundo Board Game with the focus of upbringing a healthy thriving generation free from teenage pregnancies, unwanted pregnancies and sexually transmitted infections including HIV/AIDS. Urukundo Initiative is a leading and first ever licensed health board game producing company based in Rwanda. It is a friendly, safe, trustful and informative platform for young people.

Our Vision

To become one of the leading global providers of innovative health-related solutions

Our Mission

Avail evidence-based Sexual and Reproductive Health information to mitigate risky sexual behaviours through a wide range of innovations that are friendly, safe and trustful.

Our Core Values

Our Team

The team behind URUKUNDO Initiative’s ever growing products is growing big and bigger everyday. We hereby present the bright minds we have as for now.

Dr. Mick Ndayishimiye

Co-Founder & CEO

Dr.Christelle Uwantege G.

Co-Founder & Marketing Director

Dr. Honore Niyibizi

Co-Founder & Finance Director

Dr. Frederick Ntabana

Co-Founder & Content/ Production Director

■ YOUNG AND INNOVATIVE

We are an oasis of young innovative people. It’s a vacation working with us.

Why People Choose Us

If you visited us once, trust me, you will come back.

■ HOSPITALITY IS OUR CORE VALUE

Our customer care team is always ready to treat you like a King/Queen

■ WE ARE GOOD NEIGHBORS

If you order, we deliver! If you call, we are always at your service

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